Archive for November, 2011

Idea for Apple and Final Cut Pro X: Road Shows and How-To Seminars

Final Cut Pro X

I wanted to put an idea out to Apple to get the word out about Final Cut Pro X, and not just from bloggers like me, or websites like Digital Media Net. That’s right, I’m talking about road shows and how-to seminars! And why not? I once went on the road with the great Douglas Spotted Eagle of VASST to talk about HDV in late 2005/early 2006, and we had showed off everything from the proto-HDV JVC HD10 to the newest cameras from Sony, JVC and Canon, including the great Sony Z1u. We helped teach users about the technology and the jump from DV to HDV, plus they got hands on experience and instruction with the gear and software.

I think a road show would be great, because Apple can have the exclusivity, but also bring out their friends from Matrox, AJA and others, including third-party software developers making plug-ins for FCP X. It would be a lot of fun, and as a former film school teacher (and presenter with Spot and VASST), being able to get everyone involved and hands-on experience with top-of-the-line Macs is always better than just reading about it online or in a magazine like Videomaker.

As far as cities go, perhaps the big ones, like L.A., San Francisco, New York, Chicago, Denver, Cleveland, Seattle, Atlanta, Orlando and Miami (or Ft. Lauderdale, since it’s in between Miami and Palm Beach), plus some others. I also suggest hitting the international film and video scene, including Toronto, Vancouver, London, Paris, Sydney and others. Final Cut Pro X is a great NLE, I really love it and use it, and I think this would be a great way for Apple to meet one-on-one with editors, videographers and filmmakers, and really get the word — and instruction — out about FCP X.

I know they care about the pro users, and they’re listening. I feel this is a great way to not only show off and teach FCP X, but to also here positive stories and ideas. FCP X isn’t just a new interface for their famous and wildly popular NLE, but it’s also a new way of organzing and editing. It’s a seismic shift from what we’ve been doing for years, and I have seen my editing become more efficient.

Apple Releases Final Cut Pro X 10.0.2 Update, Resolve Roundtripping, Automatic Duck Free

Apple has put out an update for Final Cut Pro X, 10.0.2; while it may not be as big as the terrific, huge update that was in 10.0.1, it’s still important you update it. According to Apple, the update fixes:

– Fixes an issue in which a title may revert to the default font after restarting Final Cut Pro X
– Resolves an issue that could cause files recorded with certain third-party mobile devices to play back incorrectly
– Addresses a stability issue caused by changing the start time on a Compound Clip

This update is recommended for all users of Final Cut Pro X. For more information, visit www.apple.com/finalcutpro.

Get to downloading this free update! Also, it was recently revealed that DaVinci Resolve 8.1 can roundtrip with FCP X, and trade FCP X and FCP 7 projects, as well! Get the details at FCP.co.

So Automatic Duck is now offering their once-pricey software for free, including Pro Export FCP 5.0 and 4.0, Pro Import AE 5.0, FCP X Audio Exporter and others. It’s assumed this happened now that developer Wes Plate left for Adobe. I’m also assuming that there won’t be anymore developments to this software, so as FCP X and After Effects grow, these apps may not be compatible. I’m curious what Wes and Adobe have cooking. Check out the Automatic Duck website for details, plus a big thanks from the developer. Hat tip: FCP.co

November 3, 2011: NAB Comes 5 Months Early As Canon, RED, Avid Make Major Announcements

Canon EOS-300C

Canon EOS 300C (EOS Cinema), a hybrid HDSLR/pro HD camera, which I actually predicted to a friend. Here’s more coverage from my colleague Jeremiah Hall, who was at the event, plus looking at it from a director’s perspective. It’s basically a 4K hybrid HDSLR/Pro cam with a Super 35 sensor, that is small and lightweight, shooting film-like footage. It’ll cost about $16,000 for the base price.

RED Scarlet (image: RED)

RED (re-re-re-re-re-re-re-) announces the Scarlet. Impressive, but it adds up quick, REAL quick, when you buy accessories, etc. The Scarlet was first announced officially in April 2008 at NAB in Vegas (I was there), but the focus has changed to professionals (not hobbyists and pros, as stated in 2008) and the base cost is now $10,000; once spec’d out, it can run you $15,000 to $20,000, if not higher. It’s a dual-purpose camera, shooting video (5K, 2/3-inch sensor) and a digital still camera.

Avid Media Composer 6 (image: MacRumors)

Avid announces Media Composer 6, 64-bit, new UI, etc. Looks a little bit like Avid MC5.5, FCP X and Sony Vegas Pro. Avid needs to hit one out of the park, and they’re certainly aiming for the fences. The high-end NLE (non-linear editing) market is shrinking, so Avid needs to stay competitive vs. Adobe (Premiere Pro), Apple (FCP X) and Sony (Vegas Pro).

More analysis coming soon.