My name is Heath McKnight, and I’m a freelance technical writer and reviewer at RedShark News, where I help cover filmmaking and video production equipment and software news and reviews. Additionally, I am an experience digital marketing strategies with a focus on developing and executing marketing campaigns to increase leads and brand awareness (blogs, Google Ads, social media, and more).
I have been fortunate to work for several amazing companies, including:
- Marketing Team Lead, Digital Marketing Strategist and Podcast Host at Commercient, ERP and CRM data integration. I lead a team of six talented and creative marketers and we developed and executed B2B and SaaS marketing campaigns, blogs, videos, and press releases in a collaborative and creative environment. This helped increase lead generation and brand awareness using Salesforce, marketing automation tools, and AI-driven strategies.
- Editor-in-Chief at doddleNEWS, a leading filmmaking technology news, review, and tutorial site. I led editorial strategy, managed a team of copywriters, and SEO edited and published articles in WordPress, increasing site traffic by 50% through content optimization and social media engagement. Grew the doddleNEWS Facebook page followers by 1,000%.
- Senior Writer at TopTenREVIEWS, an online technology review site. I wrote in-depth reviews of consumer and professional electronics, contributing to an increase in website traffic and reader engagement.
- Other websites and magazines I’ve written for include No Film School, Videomaker Magazine, Digital Media Net, MacWorld, Screen Rant, MovieMaker Magazine, and DV Info.
My skills include WordPress, SEO copywriting and copyediting, Salesforce, R / RStudio, Microsoft Excel and Office, Final Cut Pro, cinematography, AI marketing tools, Google Ads, Google Analytics, and Photoshop.
Before I transitioned into technical writing and digital marketing, I was an accomplished writer, filmmaker, Final Cut Pro editor, and also lead instructor at the former Palm Beach Film School. I produced and/or directed several independent feature and short films and worked in two local TV news markets in Florida as a Creative Services Producer and Video Editor.
Currently I am working on my MBA at the University of Illinois: Urbana-Champaign (class of 2025, specializing in Business Analytics, Project Management, and Digital Marketing). I graduated from Florida Atlantic University with two Bachelor Degrees in Communications (Media Studies/Film and Video) and Arts and Humanities, and a Film/TV/Video degree from Palm Beach State College, where I cut my teeth on 16mm film and digital video.
In my spare time, I enjoy hanging with my wife and dogs, going out for a run, and training for triathlons. I am an IRONMAN 140.6 and 70.3 finisher.
If you’d like to learn more about me, check out: My IMDb page, LinkedIn profile, and YouTube Channel.